| THE BRIEF
The newspaper were keen to be the first paper to run a 2 week promotion featuring 12 classic music albums from the 80s, which would be given away free to readers.
DETAIL
From 6th September the Daily Mail is giving away a fantastic collection of 12 seminal albums from the 1980’s. The 12 CD collection feature legendary artists and bands such as Spandau Ballet, Culture Club, Simple Minds, Paul Young and many more!
In addition to this ultimate 80’s music giveaway, Daily Mail readers will also be able to purchase a selection of albums from each featured artist’s or band’s back-catalogue in our 1980’s online music store.
The agency licensed in the content, manufactured the stock and built a special website / online music store to run for the life of the promotion.
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