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THE BRIEF

To coincide with the launch of a new cook book and tv series featuring Jamie Oliver, the Sun wanted to run a promotion of 6 recipe dvds, that readers could collect each day. Each dvd package also gave away 2 recipe cards.

DETAIL

The agency designed a special oversized card wallet , which enabled the 2 extra recipe cards from each dvd to be removed and 'passed on' to friends and neighbours, which was part of Jamie's message from the TV series.
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DATE

November 2008

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Design
Manufacturing
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