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THE BRIEF

This is the first time a full TV series has been given away as a newspaper promotion. The newspaper launched the promotion by giving away a special collector pack with disc 1 inside featuring the first 2 episodes. Then across the next 8 weeks, 1 disc of the next 2 episodes was given away.

DETAIL

The agency licensed the content and designed a special collector pack for this promotion.
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DATE

January 2009

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Affinity Partnerships
Design
Licensing
Manufacturing
Media Promotions
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