To tie in with the launch of a new series of Who Do You Think You Are? on tv and the release of the previous series on dvd, Radio Times ran a special in paper promotion.

DETAIL

Readers could either collect tokens and send away for 3 seperate discs featuring Jeremy Clarkson, Sheila Hancock and Jeremy Paxman, or could send off for a special pack with a bonus disc inside.

The agency designed the pack, manufactured the stock and fulfilled the reader offer.

January 2009

Design
Fulfilment
Licensing
Manufacturing
Media Promotions