| THE BRIEF
Following the success of last year's very popular War movies promotion, the paper wanted to run another 2 week promotion of war films.
DETAIL
The promotion launced with covermounts in the Saturday Mail and Mail on Sunday. The remaining titles were redeemable from selected retailers or by post, with various free bonus discs.
The agency also designed and set up a special microsite, which linked from the Daily Mail website, enabling readers to download free video clips, and buy war films at special prices.
http://www.medownloaded.com/promotions/war-movies/ - war movies
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