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The Communications Practice - Marketing & Creative Services
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THE BRIEF

The paper wanted to covermount a classic cult movie.

DETAIL

The agency licensed 'Withnail and I' for the paper and manufactured all stock.


The paper supported the covermount with TV, and press advertising and ran a special editorial feature in Culture magazine.


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DATE

June 2009

 * SERVICES UTILISED

Licensing
Manufacturing
Media Promotions
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