With the digital switchover fast approaching for every area of the UK, the agency came up with the idea of this promotion and sourced the set top boxes.

DETAIL

FREE DIGITAL SET TOP BOX FOR EVERY DAILY MAIL READER
Get up to 50 TV channels and 24 Digital Radio stations on your existing TV – with no subscriptions to pay!

Readers had the option to collect tokens from the Daily Mail and the Mail on Sunday and send away for the box, or to buy the box directly for £24.99.

September 2009

Affinity Partnerships
Interactive
Licensing
Manufacturing
Media Promotions