Following on the great success of previous David Attenborough promotions, the paper wanted to run the 'Nature's Great Events' series narrated by him.

DETAIL

The agency licensed the series and compiled a special bonus disc of Diaries footage, putting all the Diary content onto 1 disc.

The series ran for 7 days in paper, launching in the Daily Mail and Mail on Sunday, readers were able to redeem the discs from selected retailers or send away for the full series.

September 2009

Licensing
Manufacturing
Media Promotions