| THE BRIEF
Chapman wanted to promote awareness amongst parents of a new pre-schoolers childrens's animated character, Fifi. They wanted to find a media partner to enable sampling of the product and creation of a database.
DETAIL
An exclusive DVD was put together by the content owner and the agency produced and manufactured a set quantity for the promotion.
The agency then sourced an appropriate media partner for the promotion and selected TV Choice Magazine. Editorial ran a special page featuring Fifi, and readers were able to send off a coupon to redeem a free trial copy of the DVD.
The agency arranged the fulfilment of the DVDs.
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