The Communications Practice - Marketing&Creative Services

THE BRIEF

The client asked the agency to design an interactive guide to the UK, to be distributed to 40 worldwide territories in 6 different languages. The objective of the guide is to encourage foreign students to come to Britain to study and work.

DETAIL

Lonely Planet supplied text in 6 translations and images. The agency then designed, animated, programmed and authored a CDROM in the 6 languages. 6 versions were then manufactured.

DATE

June 2005

SERVICES UTILISED

Affinity Partnerships
Design
Manufacturing
Media Promotions
Production
Sampling