| THE BRIEF
The newspaper wanted to run an Adult and Childrens audiobooks promotion and asked the agency to source 6 titles, 3 adult and 3 childrens, with a view to upselling additional titles from the page or from a website.
DETAIL
Readers could redeem the titles by collecting coupons and going to a selected retailer to collect the CDS.
The agency also designed a special website that readers could visit to purchase other titles at specially reduced prices. Readers could also order extra titles from off the page in the newspaper.
The agency arranged all fulfillment.
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