To create awareness and generate footfall at a range of England's maritime attractions.

DETAIL

A special insert was designed and printed which was to be inserted into the Master and Commander DVD release. The insert offered a number to call to claim a free movie map, and a range of 2for1 offers to maritime attractions in England.

This was 1 element of a multi pronged promotional campaign.

April 2004

Affinity Partnerships
Design
On Pack
Production
Sampling