| THE BRIEF
The client wanted to produce 3 different movie maps to gain editorial coverage in national and regional media. Each map would feature film and TV locations in England, to encourage visits to the attractions and areas.
DETAIL
The 3 maps were 'Master & Commander', highlighting maritime attractions, 'London' film locations and 'English' film locations.
The maps were offered alongside relevant promotional editorial, and readers could claim the maps by ringing a telephone number. The information provided generated a database.
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