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THE BRIEF

The objective was to develop a database for the client and drive sales of the product via a tie up with Safeways.

DETAIL

Safeways own label cereal packs featured an on-pack competition. Customers who purchased the cereal could complete a coupon and enter the competition to win TVs and ONdigital subscriptions.
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DATE

February 2003

 * SERVICES UTILISED

Affinity Partnerships
On Pack
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