| THE BRIEF
To celebrate Shakespeare's anniversary, the newspaper were running a promotion to enable readers to 'build your own Shakespeare Collection'.
DETAIL
The agency licensed in a selection of Shakespeare Animated Tales, special 30 minute adaptations, with each dvd featuring 2 plays. Readers could collect tokens to redeem the individual dvds and also had the option to purchase a special collector's pack with a bonus free dvd.
The agency sourced content, designed the artwork and a special pack and fulfilled the promotion.
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