To coincide with the second series of Doctor Who returning to TV, the content owner and newspaper wanted to giveaway 6 classic episodes, each featuring a different Doctor.

DETAIL

Readers could collect a daily token and redeem the dvd at a selection of retail outlets. Or they could collect all the tokens and send off for the full set.

The agency licensed the content, designed, manufactured and fulfilled the product.

April 2006

Affinity Partnerships
Fulfilment
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Media Promotions