The agency were asked to come up with a competition and creative ideas for promotional point of sale to tie in with the World Cup 2006. The hotel chain wanted to encourage people to watch the games in the hotels.

DETAIL

The agency created one main design that could be carred across all pieces of POS. The agency also came up with a set of quiz questions, to be used as the competition at half time.

The agency arranged for all printing of all POS.

June 2006

Affinity Partnerships
Design
Media Promotions
Sampling