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The Communications Practice - Marketing & Creative Services
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THE BRIEF

To follow the successful Michael Palin promotion with another week's worth of retail pick ups plus covermount with the newspaper.

DETAIL

The Agency licensed part of the Coast series, then designed and manufactured the titles.


The Agency undertook the retail scale out of the titles to WHSmith, and arranged a text mechanic for readers to order the titles as well.


The Agency fulfilled the text redemptions as well.


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DATE

February 2007

 * SERVICES UTILISED

Affinity Partnerships
Design
Fulfilment
Licensing
Manufacturing
Media Promotions
Mobile
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