| THE BRIEF
To source a high quality pick up collection of DVDs. To design and manufacture the product and to arrange a fulfillment of the products.
DETAIL
The Agency sourced the entire series (26 episodes) of The World at War which is the definitive television work on the Second World War. It set out to tell the story of the war through the testimony of key participants – from civilians to ordinary soldiers, from statesmen to generals. First broadcast in 1973, the result was a unique and irreplaceable record since many of the eyewitnesses captured on film did not have long to live. The agency designed and manufactured them.
To date this has been largest and most successful retail pick up promotion for a national newspaper
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