Following on from the success of last year's language promotions with Linguaphone content. The newspaper wanted to run a part 2 of the promotion. German and Italian courses were also offered on an upsell basis.

DETAIL

The agency licensed the content and manufactured all CDs for the promotions. The Spanish language course was also put onto an MP3 cd and offered to readers at a special price. Spanish ran in May and French ran in July.

July 2007

Affinity Partnerships
Design
Licensing
Manufacturing
Media Promotions